During the coronavirus pandemic, demand for our products was very high – but now all sales staff need to actively generate orders again. Many of our quality partners and specialist dealers often offer windows or front doors that are supposedly “easier” to sell than our premium products. In order to refocus attention on the Solarlux product range, we have developed the Sales Excellence Programme as one of several measures: an innovative training and exchange format that clearly sets us apart from the competition.
More than just sales training
“The Sales Excellence Programme goes far beyond normal sales training,” explains Stephan Hettlich, head of our Solarlux Academy, who played a key role in developing the concept. Unlike traditional training courses, the programme deliberately focuses on workshops, intensive exchange and best practices from our partners. “We don't teach the 'golden path' – rather, we want to give our specialist retail partners important ideas for their daily work that they can tailor to their individual businesses and processes.”
Stephan "Hetty" Hettlich
“We want to pool the knowledge of our Quality Partners, learn from each other and provide the appropriate platform for this.”
How did the Sales Excellence Programme come about?
The impetus for the new format came directly from the Quality Partner community. Enquiries at the Round Table – the mouthpiece of the partners – made it clear that many specialist partners were looking for ways to become more active in sales again. Strong partnerships are particularly important in challenging times. And this is exactly where the programme comes in: promoting exchange, strengthening expertise, growing in partnership – in order to present a strong, united front on the market.
Who is behind the concept?
Stephan Hettlich – Academy Pro and Driving Force
Hetty is one of the key figures behind the new Sales Excellence Programme. In his role as academy director, he is in constant contact with our quality partners and is familiar with both their daily challenges and their strengths.
Herbert Holtgreife – Founder and sales expert
Herbert is not only the founder of Solarlux, but also a true sales expert. He has been actively involved in the direct sales of our products from the very beginning and has made Solarlux what it is today. With his many years of experience, he supports our Quality Partners in the Sales Excellence Programme with practical training courses.
Joern Kettler – Sales expert, trainer & consultant
As a former long-standing Solarlux sales representative, Joern not only knows Solarlux products like the back of his hand, but also understands what is important when selling the products. He has been using this knowledge for many years as a trainer for sales and marketing staff and will also play a key role in the Sales Excellence Programme as a speaker.
Nick Steinhaus – Solarlux in his blood
Nick stands for decades of technical experience and precision. As a long-standing Solarlux project manager and head of our measurement technicians and fitters in direct sales, he brings valuable practical knowledge to the Sales Excellence Programme. He shows our Quality Partners how Solarlux already successfully focuses consistently on customers, not only in sales but also on the construction site.
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