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How SDL Alerio is successfully establishing itself in the patio roof market
Alexander Willermann and Theresa Krause
Everyone knows it: the market for patio roofs is and remains challenging. There is intense competition for market share with rock-bottom prices – on the one hand, this is a challenge for manufacturers and specialist retailers, who are undercutting each other, and on the other hand, it is becoming increasingly complex for private customers to find their way around this confusing market and decide on the right product.
In order to give our Quality Partners and specialist dealers more room for manoeuvre in this environment, our price promotion for the SDL Alerio has been running in Germany and Austria since 1 July 2025 and due to its success, the campaign is expected to be extended until 31 March 2026. Our Quality Partners receive an additional 10 % discount on the patio roof, including glass, colour and lighting. So they are more flexible in their sales pitches and offers and can win over undecided customers for Solarlux with attractive discounts.
Why Alerio in particular?
Since 2023, we have noticed a clear upward trend for Alerio – both in terms of the number of orders and the order value. And the current promotion is also having a clear effect: we are recording around 20 % more orders compared to 2024 – in Germany and Austria alone.
Strong dealer feedback
Feedback from the market confirms that we are on the right track: the promotion has been very well received by our retailers and is generating additional sales. This is a strong indication that with the SDL Alerio, we are not only offering a technically impressive product, but also actively shaping the market with well-thought-out measures.
SDL Alerio in action
Fully installed at the customer's premises: SDL Alerio shows how our actions directly lead to enthusiastic end customers.
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